Intangible Assets
As a consequence of a study by Brand Finance plc in conjunction with CIMA, the old chestnut of assessing the value of a company's intangible...
As a consequence of a study by Brand Finance plc in conjunction with CIMA, the old chestnut of assessing the value of a company's intangible...
The visible costs are easy to find, they are on the ledger. But the real customer profitability can stay hidden deep in the business.
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